Blogs have been a handy tool for businesses. If you push aside the SEO value, blogging has been a perfect web site partner providing the information to support and promote products and services. As the web moves on one thing is becoming apparent; people want information in short sharp bursts. Twitter is a good example.
Is it now time to rethink business blogging? Rather than publishing long winded posts, perhaps looking at posts that are short and sharp and too the point. For readers looking for more depth, the posts could point to more comprehensive content on dedicated pages within your website rather than on your blog.
Instead of writing a blog post discussing the virtues of a product, the post would highlight one aspect of that product. From an SEO perspective, you could turn one complete post into five or six mini-posts. Instead of publishing one post per day, you may publish three or four.
If your blog is linked to Twitter or blog directories such as BlogCatalog, you would have constant stream of short informative posts being sent into various outlets. If you have not delved too deeply into BlogCatalog, it has a Twitter like running feed of all your, and your ‘friends’ activities conducted through out many of the social sites.
Twitter has taken off and extremely popular. Our time as business professionals is limited. Is it time to introduce mini blogging as part of our daily routine?