If you’re in the entertainment business then the latest addition to the search engine family may be of use to you. With a simple name – findanyfilm.com does exactly what the name suggests – it will find any film that is available to the UK for download, buy, rent or watch. For searchers, it is free.

You may wonder, with a dot com extension, whether or not it is shonky or legitimate? To answer the question, they are supported and funded through the UK Film Council. The long term revenue stream will naturally come from advertising.

There are several opportunities here for anyone involved within the industry. This includes video outlets, movie theaters and online sites. To quote from their web site:

We also offer a range of opportunities for UK Exhibitors, Distributors and Retailers to be involved in promoting their services….

….Distributors can access a variety of tools to help them promote their films and steer people towards legal sources of film, with deep links to film viewing options and screening alerters for proprietary websites – displaying cinema listings and allowing users to register for future film alerts.

If you visit the site the first thing you will notice is how simple the layout is. No flash and nothing flash. Like a good search engine, simply enter in the title and it will go looking – and it’s pretty quick as well. I won’t go into all the details, however you can filter your results in a number of areas including genre and actor. Searches can be made for titles, genre, actor and even cinemas – I can see it will become popular for those planning a night at the movies.

The results are displayed with cinema, tv, blue ray, dvd, download and watch online options. For the user, it is very quick, accurate and produces results that are relevant. More importantly, the results are dedicated to the UK. In fact it does a far superior job than Google or any other search engine. For that reason, once it becomes known it will become ‘the’ place to advertise and promote your film industry products.

If you are in the industry then it will pay to take a closer look. Advertising on a search engine that is this specific can be better than listing in a directory. If the search engine does become popular, and I see no reason why it won’t, then promoting your business here will become a must. This will become the future of search – dedicated search engines rather than all purpose.

For Google, Yahoo and MSN, their biggest threat into the future will be the specialist search engines. I can see similar sites opening throughout India, Europe, Australasia and the US and overtime, industry specific search engines becoming more dominant. For search engine marketing, get in now on the ground floor. If you’re not in the film and entertainment industry, keep your eyes open – industry specific search engines could be heading your way at any time.

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